Empowering Expat Moms: Launching Your Etsy Shop
Your Quick Guide: Plus download a free printable business planner
Being an expat mom brings a world of adventure and adjustment. Amidst the new experiences, there lies an opportunity to channel your creativity and entrepreneurial spirit by launching an Etsy shop. Whether you’re a skilled crafter, artist, or designer, this guide is here to help you navigate the exciting journey of starting an Etsy business while living abroad.
Find your passion
Begin by identifying your creative niche. What do you love to create? What brings you a sense of joy and satisfaction? Try out different creative activities and crafts to see what resonates with you the most. Experiment with painting, crafting, sewing, jewelry making, digital art, or any other creative pursuit that intrigues you. Recognize your strengths and talents. What are you naturally good at? Your passion will be the foundation of your Etsy shop.
Research and Inspiration
Explore the Etsy marketplace to understand what’s trending, what customers are looking for, and how you can infuse your personal touch into your products. What themes, concepts, or subjects do you find yourself drawn to? Inspiration can come from nature, culture, literature, personal experiences, or even everyday life.
Craft a Unique Brand
Your brand is your story. Consider your experiences as an expat mom and how they’ve shaped your creative journey. Create a brand that resonates with both your product and your personal narrative. Think about the style of voice you will use to communicate with your customers, the logo and the colors you will use. Use our free Business Planner and Branding Workbook to help you get started.
Product Development
Develop a small but cohesive range of products. Quality and consistency are key. Start with a manageable inventory that allows you to perfect your craft and test the market.
Legal and Logistics
Depending on your new home, research the legal requirements for running a small business. Register your shop, secure any necessary permits, and understand tax implications.
Pricing strategy
Factor in material costs, time, and shipping expenses when determining your pricing. Striking the right balance between affordability and profitability is crucial.
Captivating Product Listings
High-quality images, detailed descriptions, and compelling stories behind each product can captivate potential customers and set your shop apart.
Shipping Solutions
As an expat, explore various shipping options. Offer international shipping and clearly communicate estimated delivery times.
Networking and Community
Connect with other expat moms and local creatives. Building a support network can provide insights, collaboration opportunities, and valuable connections.
Digital Presence
Create social media profiles to showcase your work and connect with potential customers. Engage with your audience and share your expat journey to build a loyal following
Time Management
Balancing entrepreneurship and motherhood requires effective time management. Create a routine that allows you to dedicate focused time to your shop.
Launching Your Shop
Set a launch date and promote it on your social media platforms. Consider offering a special launch discount to entice your first customers. If you haven’t all ready opened an Etsy Shop you can do it now and get 40 free listings when you open a shop using our special link GET MY 40 FREE LISTINGS NOW
Customer Engagement
Respond promptly to customer inquiries and feedback. Excellent customer service can turn one-time buyers into loyal fans.
For expat moms who’ve embarked on the journey of moving abroad and starting their own small business, our printable business planners and branding workbook is an essential companion. This resource provides worksheets which will help navigate the challenges of entrepreneurship. By harnessing the power of these tools, you can build a thriving handmade business that not only reflects your creativity but also connects you with a global community of customers who value your unique story and products. Download your free copy.
Discount will be applied at checkout. Or use code: Expatmum at checkout. Two versions are included. A colorful copy and a black and white copy.
